We’re Excited to Announce Incentives on SurveyMonkey

The SurveyMonkey team has been hard at work developing a great new product for our customers—an incentives platform built right into SurveyMonkey, called Rewards. We’re excited to launch it today and have you try it out with your next survey. We have often heard from customers that they would love to add a custom coupon or sweepstakes to their survey—as a thank you, or as an extra motivator to have respondents complete a survey. However, for many customers, they didn’t have the resources or expertise to deal with prize administration and ensuring their prize complied with legal requirements.

Together with our partner, ePrize, we have built an easy-to-use, self-serve, incentive option that is fully integrated within SurveyMonkey. Simply create your survey and add the prize option to any of our survey collectors, and you’re ready to go. You can create a custom coupon, custom sweepstakes, or choose from our pre-designed incentives. This new platform is available to all customers in the US, whether you’re on a free plan or a paid plan.

We’ve started with working with customers to test drive Rewards and are pleased to share two examples that are currently up and running:

Citi Performing Arts Center, a non-profit institution dedicated to providing broad-based popular arts and entertainment and arts education programming, launched two promotions for upcoming performances of Cirque Eloize through a member survey:

Weddington Way, an online boutique dedicated to bringing style, social, and service to bridesmaid dress shopping launched a survey to gather insights into the shopping behavior and preferences of their customer base and offered a custom coupon to respondents:

We’ll be sharing the results of Citi Performing Arts Center and Weddington Way’s surveys using Rewards, so be on the lookout for those stories on our blog as well as a “how to” post that will step you through adding a prize to your next survey.

As always, we welcome your feedback on this new offering and on any of our products and features, so please tell us what you think in this short survey (and enter for a chance to win a $100 Amazon Gift Card!):

*Amazon.com is not a sponsor of this promotion. Amazon, Amazon.com, the Amazon.com logo, and the Amazon Gift Cards logo are trademarks of Amazon.com, Inc. or its affiliates. Amazon.com Gift Cards (“GCs”) may be used only for purchases of eligible goods on Amazon.com or its affiliated website Endless.com. GCs cannot be redeemed for purchases of gift cards. Except as required by law, GCs cannot be reloaded, resold, transferred for value, redeemed for cash, or applied to any other account. See www.amazon.com/gc-legal for complete terms and conditions. GCs are issued and ©2011 by ACI Gift Cards, Inc., a Washington corporation.