Recently, SurveyMonkey’s CEO, Dave Goldberg, was featured on MSNBC’s “Your Business.” Hosted by JJ Ramberg, “Your Business” provides information and advice to help small businesses grow and thrive.
Check out Dave’s interview where he provided a few key tips on how businesses can gather better, more useful feedback from customers:
A few key tips include:
- Keep your survey as short as possible
- Make sure your questions are clear and specific
- Use words that have the same meaning to all respondents
Watch the full video to hear all of Dave’s suggestions.
And here’s a cool, behind-the-scenes shot from the studio:
Have best practices you use for gathering customer feedback? Please share your favorite business survey tips in the comments below.





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