Recently, our VP of Methodology, Dr. Phil Garland, contributed to Anna Lindow’s Mashable article on how to create a great online survey. Highlights below for your reading enjoyment…
Figure out the decision or decisions you’re trying to make so you can focus your survey.
Once you’ve set your objectives, you can determine the data you need to gather in your survey to make your decision.
Make sure you’re not asking leading questions. If you need help, check out this great post by Dr. Phil Garland on the topic.
It never hurts to proof read and send your survey to friends and colleagues to take it for a test run. They’ll help you make sure your questions and response options are understandable and all your skip logic works.
This is where it gets really fun. If designed correctly, the data rolling in from your survey should help you decide what product to launch next, how to raise more money at your next fundraiser, what to do to keep customers coming back, what to serve at your next party and much more.
Read the full article (with many helpful examples) here.
What are your go-to tips for creating a great survey? We’d love to hear them in the comments below.



Kamille Nixon, Jul 19, 2011
I’m looking forward to designing and implementing my first survey. Thanks for the tips.
kondwani kool msiska, Jul 25, 2011
Hi
I want to include a cover letter on my education thesis which i want to use surveymonkey for data collection.how do i include the letter.
kool
Anne R, Jul 28, 2011
Hi Kool–you can use either the Page Description or Descriptive Text question type to add a cover letter to your survey. More info here: http://help.surveymonkey.com/app/answers/detail/a_id/73 Good luck with your thesis!
11teresiah, Aug 2, 2011
thanks for the tip. this will deffinatly help me in my assignment.
gita, Aug 10, 2011
Hi!
I wanna know if I can use open-ended questions with SurveyMonkey. I want the respondents to elaborate their answers to my questions. In other words, the questions will be kind of their guided questions to reflect on something. is it possible?
Thanks!
Walter Laba, Dec 13, 2011
Hi, my friends
I intend to use Survey Monkey in my work, I liked the tool.
Congratulations on the success!
LIZA, Nov 14, 2012
Hola estoy haciendo mi tesis de la universidad y estoy realizando una investigación de mercados y quisiera alguna pautas sobre como diseñar correctamente la encuesta y sobre todo como construir correctamente la pregunta para que sea de facil entendimiento y sea tambien facil tabular las respuestas, me gustaria conocer ejemplos de preguntas.
muchas gracias y espero su colaboracion
Kayte K, Dec 12, 2012
Hola Liza!
Estoy feliz de ayudarle! Ciertamente tenemos muchos tutoriales sobre como diseñar encuesta, y como construir preguntas para que sean efectivas y claras.
Aquí están alguno enlaces que serían útiles para usted:
· Cómo crear una encuesta
· Sugerencias sobre el diseño: cómo crear y administrar encuestas efectivas.
· Sugerencia: cómo crear una introducción efectiva para la encuesta.
· Redacción de las preguntas de la encuesta: sugerencias para crear preguntas efectivas y pertinentes.
Esos enlaces ofrecen instrucciones detalladas sobre como crear encuestas, y también sugerencias sobre el diseño de la encuesta en general y las preguntas especificas.
Si tenga mas preguntas sobre esto, por favor envianos un correo a soporte@surveymonkey.com
Un cordial saludo,
Deanna
Servicio al cliente
LIZA, Nov 14, 2012
Hello I am doing my college thesis and I’m doing a market research and would like some guidelines on how to properly design the survey and especially as the question correctly to make it easy to understand and also easy to tabulate the responses, I would like to know sample questions.
thank you very much and I hope your help
Kayte K, Dec 10, 2012
Hi Liza, apologies for the delay in response. You might want to first start with our Question Bank and this blog post on it might help you get started in the right direction: http://blog.surveymonkey.com/blog/2011/07/19/question-bank/
You might also find this helpful from our Help Center on how to design effective surveys: http://help2.surveymonkey.com/articles/en_US/SurveyMonkeyArticleType/Design-Tips-How-to-create-and-administer-effective-surveys
Hope this helps and good luck with your survey! Thanks for reading.
Lol, Feb 19, 2013
Thx for the info!
Kayte K, Feb 20, 2013
You’re very welcome! Thanks for reading.