Creating a brand is an important part in any company’s marketing strategy. It identifies who you are, what you stand for, and why you stand apart. By using surveys in conjunction with market research, you can collect insight into how your company, products, services, and customer care are perceived by others. With SurveyMonkey, you can customize the survey design to fit your company’s brand.
If you have specific colors or logos already established for your company, then why not add those elements into your survey design? This can successfully connect you to your respondents and confirm the survey’s credibility since they will recognize who you are.
Branding your survey is the second step in our series on the 7-step checklist for creating effective surveys. As a professional customer of SurveyMonkey, you can add elements into the design that reflect your company’s brand. Consider the following:
- Add your logo.
- Add images into the body of the design.
- Edit the theme to show your company’s brand colors.
- Redirect respondents to your company’s website or even a special promotional page when they finish your survey (Available in GOLD and PLATINUM plans).
- Customize the survey URL with your company’s name.
Take a look at how one of our customers, Common Sense Media, created a custom survey theme to match their new brand identify:
Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We think they (and their custom branded survey) are great!
Have you created a branded survey you’re proud to share? Tell us about it in the comments below!