Creating Your Survey

You, too, can be a Survey Superhero!
This article is the first in a series of survey tips, tricks, and suggestions to help you get started with SurveyMonkey. In this article we focus on the methods and best practices as well as resources available to you when creating your survey. SurveyMonkey helps you get fast answers to inform your important business decisions. But you’ll need to ask the right questions, and we are here to help. Getting answers with SurveyMonkey is as easy as 1 (create) – 2 (send) – 3 (analyze).
Survey Creation Best Practices
- Keep the survey short and focused: Shorter surveys generally have higher response rates and lower abandonment among survey respondents.
- Make sure your survey flows in a logical order: Begin with broader-based questions and then move to those narrower in scope. Take advantage of SurveyMonkey’s skip logic feature, which allows you to create custom paths that respondents follow depending on their response to a question.
- Use closed-ended questions whenever possible: Closed-ended questions give respondents specific choices. They can take the form of yes/no, multiple-choice or rating scale and are much easier for the respondent to answer and for you to analyze than open-ended questions. View the question type preview tool to see all of your question type options.
- Keep rating scale questions consistent through the survey: Use the same number of points on the scale and make sure meanings of the scale’s high and low stay consistent throughout the survey. Switching your rating scales around will confuse respondents, and will leave you with unreliable results.
- Disable use of the back button: Prevents recording of partial responses when survey respondents complete the questionnaire. Learn how.
- Last but not least: Save the survey often!
- Check out our Demos and Tutorials: SurveyMonkey has a ton of great demos and tutorials – check them all out here
Survey Resources
- Lots of methodologically-sound survey templates to get you up and running fast.
- We offer Question Bank for a DIY solution that will give you reliable, methodologically sound results.
- Save time! Allow us to design your survey for you. We can even help you reach your target audience for your survey.



Tarun Tapan Das, May 6, 2012
Sir/Madam,
I’m very interested to survey, but how can i do. i not understand for this job procedure.
Hanna J, May 8, 2012
Hi Tarun – Need help creating your first survey? Check out this video to help get you started: http://blog.surveymonkey.com/blog/2011/10/11/video-demo-your-first-survey/ Thanks, and be sure to let us know if you have any more questions.
shantanu, May 14, 2012
I do not have a website but am interested in doing surveys and making money so guide me to such surveys without being asked to pay some fees as teaching etc. etc. instead give me a list of such sites that offer surveys without charging you and thing
Thanks
Hanna J, May 14, 2012
Hi Shantanu – We don’t pay our survey takers, but when you take surveys with SurveyMonkey Contribute we’ll donate $.50 to charity for each survey you take. You’ll also have the opportunity to win $100 in an instant win game. For more information, check out: https://contribute.surveymonkey.com/ Thanks!
Ben Fuller, Jun 12, 2012
Hi,
Is there a way to allow the same person to complete the survey twice? After taking it once if I return to the survey link it says ‘you have already taken the survey’ In most cases this is fine however for my requirement no.
Bennett P, Jun 13, 2012
Hi Ben –
You can change your survey settings to allow for more than one entry per computer. Here’s more information:
http://help.surveymonkey.com/app/answers/detail/a_id/152/kw/let%20multiple%20computers%20take%20a%20survey
Hanna J, Jun 13, 2012
Hi Ben – If you go into your survey collector and click the “change settings” option on the left of the page, you will have the option to allow people to take the same survey multiple times from one computer. For more information on how to do this, check out this post: http://help.surveymonkey.com/app/answers/detail/a_id/152/related/1/session/L2F2LzEvdGltZS8xMzM5NjExMzE1L3NpZC8qN1BKcEEtaw%3D%3D Please reach out if you have more questions. Thanks!
Josh, Aug 2, 2012
If I wanted to create a survey to vote on posters made by our employees, does the system allow images to be uploaded?
Bennett P, Aug 3, 2012
Josh – Why, yes you can! Here’s how:
http://help.surveymonkey.com/app/answers/detail/a_id/65/kw/embed%20images%20into%20a%20survey?q=embed+images+into+a+survey
Hope this helps. Happy voting!
Andrea Ouse, Aug 7, 2012
I am familiar with the SPSS system for analyzing data gathered in social science settings. How does Survey Monkey (Zoomerang) relate or compare with this other system.
Thanks for your response.
Andrea Ouse
Bennett P, Aug 16, 2012
Andrea –
We have basic analysis features built into our core product, and we’re currently running a beta of some NEW analyze tools! You can read more about that here:
http://blog.surveymonkey.com/blog/2012/05/23/surveymonkey-analyze-beta/
Here’s more information about the basic analyze features:
http://help.surveymonkey.com/app/answers/detail/a_id/428/kw/analyze?q=analyze
And, if we are more comfortable using SPSS, we do offer SPSS downloads. Here’s more on that topic:
http://help.surveymonkey.com/app/answers/detail/a_id/266/kw/spss%20download?q=spss+download
making money, Aug 29, 2012
I always spent my half an hour to read this webpage