The TrueSample team is continually exploring the nuances of survey data quality that impact the results of online market research. Our goal is to continue to ask questions and explore the possibilities as we guide the industry in assuring the …
Author Archive: John F
TrueSample Now Supports Every Country of the World!
We are very excited to announce that TrueSample Global is now available.
Previously, TrueSample supported Panelist and Survey Validations only in the US, Canada, UK, and Germany. This same level of support remains unchanged for those countries. However, for all …
Quality Online Survey Design Yields Quality Research Results
Experienced researchers have long assumed that online survey design, respondent engagement, and online research data quality are interrelated. For example, it seems obvious that long, complex questionnaires will likely be viewed unfavorably by respondents, and will increase the likelihood of “bad” …
Privacy and Market Research, At A Glance
While Security has long been near the top of priority lists for most companies dealing with technology, Privacy has been slower to climb the priority ladder. Fortunately, this is starting to change: the growth of the International Association of Privacy Professionals…
