Author Archive: Kalpana C

Have you bought your Mother’s Day gift yet? Well, if you’re a mom yourself, chances are good you’ve already done so. While some of us may still be trying to decide between flowers and candy, marketers have honed in on …

What’s one of America’s favorite pastimes? Eating! We especially love eating out and tipping the waitstaff is part of the restaurant dining experience. That being said, sometimes tipping can feel a little overwhelming. How much should you tip and how often? …

99designs– the leading online marketplace for crowd-sourced graphic design– provides their customers with the ability to source original graphic design work quickly and inexpensively. Every five seconds, a new design is uploaded to their site and their network is rapidly expanding– …

Does your business cater to a niche audience? Maybe it’s moms or smartphone owners or even college students. In the case of Tatcha, a luxury cosmetics brand, the company already had a quintessential customer in mind: a woman seeking out high-end skin care products. …

For most, September marks the end of summer as we head back to school, return to work after vacations, and pull out sweaters and scarves in anticipation of fall. And for many of us, it also marks the return of our …

Popcorn? Check! Milk duds? Check! Red carpet reviews? Check!

We’re pretty big movie fans here at SurveyMonkey, and given our passion for all things survey-related, we love awards shows even more. So naturally, we were pretty excited about the MTV …

Here at SurveyMonkey, we LOVE dressing up. We love it so much, we hold monthly dress-up days. So, it shouldn’t surprise you that we’re crazy about Halloween!

So, in order to properly celebrate, we decided to dress up the illustrated citizens …

Great question! And we’ve got a handy-dandy table with the answers. To use the table, just ask yourself two questions:

How many people are in your population?
How representative do your survey results need to be?

Answering the first question …