Author Archive: Liana E

Edith is an advertising executive with a big new account: TastyTaste. TastyTaste is a giant soft-drink company in a big sales slump. To resurrect their brand appeal, TastyTaste is launching a brand-new product: FizzyCoffee. TastyTaste knows that FizzyCoffee is objectively …

‘Tis the season! Final exam season. So, consider this blog post your bluebook, and here is the one open-ended question that requires you to cough up every bit of learning you’ve done this year:

What’s your research question?

You always …

In our last post, we talked about how to ask people about their own behavior, like how many times they’ve gone to the gym this week. Now we’ll show you how to ask people to tell you predictions of their …

Hello, ¡Hola!, Bonjour, and Hallo, dear survey fans! As promised in Helga’s blog post introducing our new Question Banks in Spanish, French, and German–our post today will give you a glimpse of the science at work behind these exciting new …

Hey there friendly blog reader, we’re taking a survey!

1. How many times did you look in the mirror last year?

2. How many times did you go to the gym last week?

Go ahead and think about it…we’ll wait……

Lisa works in Human Resources at Widgets, Inc. Lately, she’s heard rumblings that employees are unhappy with their supervisors, but she’s not sure why. Determined to find out what’s going wrong, she sets up one-on-one meetings with every single employee. …

Here in Silicon Valley, it seems like everybody’s got a startup. And one of the most important things about making your startup a success is getting the word out.

Let’s say you’re gearing up to launch your personal shopper startup. …

“Don’t judge a book by its cover.” Solid advice. However, we’ve all found our eyes inexplicably drawn to that book with the flashy, brightly colored cover. But being affected by looks doesn’t stop there. After all–“A picture is worth …

Imagine that you’re talking to your friend, Wendy. She brings up wine tasting and asks which vineyards you have visited. You politely reply that you don’t drink so you’ve never been. Wendy, however, keeps right on asking you about wine …

We’re still a few days away from the weekend and we’ve already got cake on the brain, dear survey fans.

Comparisons are a basic impulse. Tell your friend you like angel food cake and she might counter, “Really?! More than …