Author Archive: Nallan S

Hate the player or hate the game?  Depending on where their loyalties lie, people may fall into either camp when they consider the issue of how to maintain the data quality of online research – either the respondent is the problem or …

The primary question asked of us at conferences or at other forums is: “Are TrueSample-excluded survey respondents really ‘bad’ respondents, or are they just different?”

TrueSample excludes online survey respondents who are “not real,” “not unique,” and “not engaged.” The first …

Last week, we had the pleasure of hosting our 7th TrueSample Quality Council meeting in New York.  As always, it was well attended by member companies, research buyers such as General Mills, P&G, Unilever, Samsung, and research suppliers such as …

Our research has shown that survey design parameters directly impact respondent engagement. This essentially means that by modifying the survey design parameters, we can have an effect on engagement and, correspondingly, impact data quality – and turn a “bad survey” into …

People have been sending out good surveys for a long time.  However, they have been sending out bad surveys for about as long.  Haven’t you ever wondered whether it would be possible to learn from these past successes and failures …

A couple of weeks ago, I wrote about TrueSample and how it is used to improve survey data quality. Last week I had the opportunity to present some findings on data quality at the CASRO Online Conference in Las Vegas. …

Let’s say you want to ask 1,000 people that represent the US population a question – whether a particular brand of toothpaste will sell, or which car color they prefer, for example – so you go to a panel company …