Hate the player or hate the game? Depending on where their loyalties lie, people may fall into either camp when they consider the issue of how to maintain the data quality of online research – either the respondent is the problem or …
Tag: CASRO
Privacy and Market Research, At A Glance
While Security has long been near the top of priority lists for most companies dealing with technology, Privacy has been slower to climb the priority ladder. Fortunately, this is starting to change: the growth of the International Association of Privacy Professionals…
Who's Responding To Your Online Survey? RealCheck Postal and Social Validation
A couple of weeks ago, I wrote about TrueSample and how it is used to improve survey data quality. Last week I had the opportunity to present some findings on data quality at the CASRO Online Conference in Las Vegas. …
Online Research Industry Leaders Collaborate at CASRO
The Council of American Survey Research Organizations (CASRO) kicked off last week with their annual Online Research Conference in Las Vegas, Nevada. It was evident that there are great minds in this industry that are doing exciting, innovative research and are …
