Last week, we had the pleasure of hosting our 7th TrueSample Quality Council meeting in New York. As always, it was well attended by member companies, research buyers such as General Mills, P&G, Unilever, Samsung, and research suppliers such as …
Tag: Kantar
Ambitious Advertising Research Foundation Initiative Has Industry Buzzing
Leaders in the research industry met in New York on January 26th to kick off the Foundations of Quality 2 (FOQ2) initiative, the most ambitious Research on Research project ever attempted. The initiative, which met at the Advertising Research Foundation, …
