Tag: likert scale

Comparing Isn’t Always a Piece of Cake: Ranking vs. Rating Explained

By Liana E on Feb 6th, 2013 11:30AM

We’re still a few days away from the weekend and we’ve already got cake on the brain, dear survey fans.

Comparisons are a basic impulse. Tell your friend you like angel food cake and she might counter, “Really?! More than …