Tag: market research

Let’s imagine for a moment that your web-based business’s ability to collect online payments from customers is just like your body’s ability to digest food. The easier it is to accept (and digest) those payments, the bigger and stronger your …

Writing a survey can sometimes feel a little tough. Say you’ve got your goal in mind, you know what you want to ask your respondents but just feeling a bit stumped on how to ask? Well, you’re in luck because …

Do a quick Google search for “content marketing” and you’ll be overwhelmed by the number of results. Why is this topic so popular? Content marketing is undergoing both a boom, and a major inflation problem. One reason is that–for marketers–content …

The dreaded never-ending presentation–we’ve all been there. You know the ones–each slide looks exactly the same, there’s a forest of bullet points and huge chunks of text to struggle through–it’s tough just to keep your eyes open. But presentations are …

When Words Count Retreat, a startup in the writer services market, wanted to gain deep, timely market insight prior to launching a new writers’ retreat in Vermont and finalizing its plans for a unique, new type of advanced writers’ …

Staying on top of the latest technologies can pose a challenge for even the most tech savvy shopper. Everyday we see first hand how electronics, computers, and mobile phones are being surpassed by newer, better, faster models. To make informed …

Hate the player or hate the game?  Depending on where their loyalties lie, people may fall into either camp when they consider the issue of how to maintain the data quality of online research – either the respondent is the problem or …

I’m always surprised when I hear a research buyer say that they believe their research vendors are meeting data quality standards on their research even though the vendor has provided no evidence to support this claim.  I’ve even heard buyers …

There are two emerging areas and one persistent issue in online market research that keep my brain going overtime these days as I work with the TrueSample team on the product vision for TrueSample. They are:

1.    Real-time …

On May 22nd, 2012 TrueSample officially released our new website, www.TrueSample.com.

For the past three years TrueSample has held the domain www.TrueSample.net, which was primarily used for clients to login and utilize the TrueSample service.  The release of www.TrueSample.com is …