Tag: market research

As Twitter continues to gain popularity as means for self-promotion, the need for “account verification” becomes stronger and stronger. For any one legitimate account, particularly those of celebrities or other famous people, there may be tens of copy cats. It’s …

Experienced researchers have long assumed that online survey design, respondent engagement, and online research data quality are interrelated.  For example, it seems obvious that long, complex questionnaires will likely be viewed unfavorably by respondents, and will increase the likelihood of “bad” …

Last week, we had the pleasure of hosting our 7th TrueSample Quality Council meeting in New York.  As always, it was well attended by member companies, research buyers such as General Mills, P&G, Unilever, Samsung, and research suppliers such as …

While Security has long been near the top of priority lists for most companies dealing with technology, Privacy has been slower to climb the priority ladder. Fortunately, this is starting to change: the growth of the International Association of Privacy Professionals…

People have been sending out good surveys for a long time.  However, they have been sending out bad surveys for about as long.  Haven’t you ever wondered whether it would be possible to learn from these past successes and failures …

Excitement. Honesty. Affordability.

When Morrie’s Automotive Group first started servicing the Twin Cities of Minnesota in 1960, these were the fundamental principles on which founder Morrie Wagener built his business.

Rooted in these standards, Morrie’s Buy Happy™ Promises appeal to customers by …

Let’s say you want to ask 1,000 people that represent the US population a question – whether a particular brand of toothpaste will sell, or which car color they prefer, for example – so you go to a panel company …

In one of last week’s blog posts, we explored what questions were asked more often in different Survey Categories.  This week, we thought it would be interesting to find out how many questions people ask.

We know you want to …

Two weeks ago, I attended the ESOMAR 3D conference. About half of the conference was dedicated to presentations that focused on an emerging method to get people more engaged as research study participants. Another set of presentations looked to social …

Panels.  An entire industry exists solely for the purposes of providing interviewees to survey researchers. Each firm has its own way of recruiting people to take surveys and those differences do, in fact, cause differences in the data. So the …