Tag: matrix question

When creating questions for your survey, you may be tempted to put them in matrix grids. After all, they’re faster and easier to create, and studies have found that respondents fill them out more quickly. The problem, however, is that …

People seem fond of agree/disagree scales. How many times have you taken a survey that was full of agree/disagree responses?

I suspect this fondness is in part due to the fact that it doesn’t take much effort to come up …

Have you ever seen a set of survey questions presented like this?

In the survey community we call these matrices or grids. Sure, they seem harmless enough, but they are one of the most notorious causes of satisficing, which …