When creating questions for your survey, you may be tempted to put them in matrix grids. After all, they’re faster and easier to create, and studies have found that respondents fill them out more quickly. The problem, however, is that …
Tag: Phil
Just Back from the ESOMAR 3D Conference
Two weeks ago, I attended the ESOMAR 3D conference. About half of the conference was dedicated to presentations that focused on an emerging method to get people more engaged as research study participants. Another set of presentations looked to social …
Do They Really Want a Coffee Maker?
The center of any scientific endeavor typically features two smaller questions; a) are these two groups different and b) how would we know if any differences we observe are actually real? For example, if group A has a mean of …
All Panels Are Not Created Equal: The Wisdom of our Crowds
Panels. An entire industry exists solely for the purposes of providing interviewees to survey researchers. Each firm has its own way of recruiting people to take surveys and those differences do, in fact, cause differences in the data. So the …
Don’t Know?
Don’t know whether to include a “Don’t Know” (or “Not Applicable”) response option for one of your questions? Don’t worry, you’re not alone. Here are some do’s and don’ts.
The debate about whether to include a “Don’t Know” (DK) …
Yes, There is a Right and Wrong Way to Number Rating Scales
Once we have identified a specific construct of interest, the question becomes; ‘how many scale points?’ There is an easy way to decide.
All constructs are either bipolar or unipolar and the number of scale points we assign …
SurveyMonkey’s Own Customer Satisfaction Survey as an Example
As part of our effort this month to share survey examples to show the variety of ways customers use SurveyMonkey to gather feedback and insights, we thought we’d share something near and dear to us: our own Customer Satisfaction Survey…
Hide and Go Seek (a Construct)
A question such as “How happy were you with the quality of service at our restaurant?” seems reasonable on its face. But does the researcher mean happy? Or satisfied? And service, in terms of what? Why not ask several questions …
Agree to Disagree
People seem fond of agree/disagree scales. How many times have you taken a survey that was full of agree/disagree responses?
I suspect this fondness is in part due to the fact that it doesn’t take much effort to come up …
