Tag: question construction

A question such as “How happy were you with the quality of service at our restaurant?” seems reasonable on its face.  But does the researcher mean happy?  Or satisfied?  And service, in terms of what?  Why not ask several questions …

Have you ever seen a set of survey questions presented like this?

In the survey community we call these matrices or grids. Sure, they seem harmless enough, but they are one of the most notorious causes of satisficing, which …