Tag: research vendor

Hate the player or hate the game?  Depending on where their loyalties lie, people may fall into either camp when they consider the issue of how to maintain the data quality of online research – either the respondent is the problem or …

I’m always surprised when I hear a research buyer say that they believe their research vendors are meeting data quality standards on their research even though the vendor has provided no evidence to support this claim.  I’ve even heard buyers …