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Tag: satisficing
Stop Satisficers From Wreaking Havoc On Your Survey Results
Often, all researchers see when evaluating the outcome of a study are survey results. Underneath any mean, however, there are genuine responses, as well as those that were made haphazardly, without careful thought. We explain the havoc these satisficers can …
How Much Time are Respondents Willing to Spend on Your Survey?
How much time would you be willing to spend completing a customer satisfaction survey about a recent shopping experience? On a survey distributed by your Human Resources team regarding employee satisfaction? From your friends who hosted an event that you …
Caught in The Matrix, Neo.
Have you ever seen a set of survey questions presented like this?
In the survey community we call these matrices or grids. Sure, they seem harmless enough, but they are one of the most notorious causes of satisficing, which …
Satisficing: The Subtle Cancer of Surveys
Let’s face it: nobody wakes up in the morning and says ‘I hope I get to take a survey today!’
Why? Because we usually don’t get immediate returns on our time investment. The researcher collects the data and reviews findings. …
