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Survey Responses: To Incentivize Or Not To Incentivize?

By on Apr 24th, 2012 10:18AM

offering incentives to survey respondents can improve response rates

Deciding whether or not to offer incentives to your survey respondents can pose a challenge for a lot of survey makers out there. An incentive may increase your survey’s response rate, but also has the potential to skew responses. So what should …

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