Tag: survey methodology

Lisa works in Human Resources at Widgets, Inc. Lately, she’s heard rumblings that employees are unhappy with their supervisors, but she’s not sure why. Determined to find out what’s going wrong, she sets up one-on-one meetings with every single employee. …

“Don’t judge a book by its cover.” Solid advice. However, we’ve all found our eyes inexplicably drawn to that book with the flashy, brightly colored cover. But being affected by looks doesn’t stop there. After all–“A picture is worth …

Imagine that you’re talking to your friend, Wendy. She brings up wine tasting and asks which vineyards you have visited. You politely reply that you don’t drink so you’ve never been. Wendy, however, keeps right on asking you about wine …

We’re still a few days away from the weekend and we’ve already got cake on the brain, dear survey fans.

Comparisons are a basic impulse. Tell your friend you like angel food cake and she might counter, “Really?! More than …

The wrapping paper strewn all over your living room floor and the leftovers in the kitchen make it pretty clear that the holidays are over! As you clear away the wrapping paper, you think back to the holiday party you …

Holiday time! A time for overly personal questions.

Holiday time brings with it lots of quality time with family members. And family members bring with them LOTS of questions. So throw on your reindeer sweater and picture this…

You walk …

Think of a survey as a (slightly one-sided) conversation. One person asks the questions, the other one answers them.

Great and smart surveys, much like great and smart conversations, have a natural flow and feel.

So, what can you do …

So you’ve got your survey hot off the presses and ready to launch. There’s just one problem…who do you send it to?

Past blog posts have talked about what a “sample” of a population is and how your sample can …

You’ve become the new manager of a hotel that is struggling. You want to find out what guests thought of their stay in order to make the hotel better. You come up with the following question…

How satisfied were you …

The TrueSample team is continually exploring the nuances of survey data quality that impact the results of online market research.  Our goal is to continue to ask questions and explore the possibilities as we guide the industry in assuring the …