Tag: truesample

Hate the player or hate the game?  Depending on where their loyalties lie, people may fall into either camp when they consider the issue of how to maintain the data quality of online research – either the respondent is the problem or …

I’m always surprised when I hear a research buyer say that they believe their research vendors are meeting data quality standards on their research even though the vendor has provided no evidence to support this claim.  I’ve even heard buyers …

There are two emerging areas and one persistent issue in online market research that keep my brain going overtime these days as I work with the TrueSample team on the product vision for TrueSample. They are:

1.    Real-time …

On May 22nd, 2012 TrueSample officially released our new website, www.TrueSample.com.

For the past three years TrueSample has held the domain www.TrueSample.net, which was primarily used for clients to login and utilize the TrueSample service.  The release of www.TrueSample.com is …

As Twitter continues to gain popularity as means for self-promotion, the need for “account verification” becomes stronger and stronger. For any one legitimate account, particularly those of celebrities or other famous people, there may be tens of copy cats. It’s …

We’re pleased to announce the roll-out of the following new capabilities in TrueSample, designed to provide researchers and clients with more powerful capabilities to ensure the quality of their online market research sample.

Real-Time Qualified Survey Exclusions…We’ve expanded researchers’

The primary question asked of us at conferences or at other forums is: “Are TrueSample-excluded survey respondents really ‘bad’ respondents, or are they just different?”

TrueSample excludes online survey respondents who are “not real,” “not unique,” and “not engaged.” The first …

We are very excited to announce that TrueSample Global is now available.

Previously, TrueSample supported Panelist and Survey Validations only in the US, Canada, UK, and Germany. This same level of support remains unchanged for those countries. However, for all …

Experienced researchers have long assumed that online survey design, respondent engagement, and online research data quality are interrelated.  For example, it seems obvious that long, complex questionnaires will likely be viewed unfavorably by respondents, and will increase the likelihood of “bad” …

Last week, we had the pleasure of hosting our 7th TrueSample Quality Council meeting in New York.  As always, it was well attended by member companies, research buyers such as General Mills, P&G, Unilever, Samsung, and research suppliers such as …